So, it goes with out saying that VPN provides are BIG enterprise. However don’t simply take our phrase for it!
Based on the VPN Adoption Index by Atlas VPN, VPN downloads have formally reached 277 million in 2020 worldwide, with an adoption fee within the U.S. alone of 12%

That’s a heck of a number of VPN provides ready to be transformed on. And, with 2021 in full swing, this quantity is already set to climb sky-high within the months (and years) to come back.

As we race down the digital freeway (at breakneck velocity), VPN provides will proceed to experience shotgun! With mighty returns and world reputation like no different, VPN is right here to remain!

Now you may arrange your VPN marketing campaign straight from the Adcash DSP platform and get unprecedented entry to the perfect of…

⚙️ Excessive Changing Desktop & Cellular Provide Sources

🦾 Constructed-In Anti-Fraud Expertise

🌱 Automated ROI/ROAS Optimization

🎯 Slicing-Edge Concentrating on Capabilities, and extra!

We’ll see to it that your provides are at all times prime of thoughts, with cutting-edge focusing on algorithms, high-end visitors, and superior options. However, wait! Who’re we? Nicely, earlier than we get into the good things, right here’s a brief sharp elevator pitch.

Who’s Adcash?

Not desirous to ship all the main focus our method, the short-sharp model is… we’re a web based promoting platform for media consumers, associates, publishers, and advert networks. Our advertisements are seen by 200 million distinctive customers per day and we’re in 196+ nations (together with the unattainable to pronounce ones you’ve in all probability by no means heard of). Worldwide, we work to place your campaigns in entrance of the appropriate audiences, and, after almost 13 years within the sport, we love what we do greater than ever.

Proper, so again to all issues VPN! Numbers are at all times enjoyable and have a tendency to SHOUT!, the place phrases can solely whisper. So what will we herald month to month (MoM) by way of VPN returns for our superior Advertisers? See under…

So, that stated, by this level, you may need began to suspect that we’re complete VPN Geeks.
Nicely… You’re Completely Proper! We’re head over heels IN LOVE WITH VPN (or fairly, the insane conversions this vertical tends to usher in, many times).

So, over the 2020 vacation season, we determined to place our VPN technique to the take a look at and ran 2x same-same BUT totally different campaigns. One geared to Popunder Adverts and the opposite to Interstitial.

Associated content material: What is a Popunder Ad?

We appreciated what we noticed! And, listed below are our outcomes. Unedited and delivered straight to your digital door so that you can use and peruse to your subsequent marketing campaign. We’ve additionally bought a couple of post-campaign findings that we’ll share with you alongside the best way.

Marketing campaign #1: VPN, (Utilizing Popunder & CPA Goal Bidding)

Bsmart Biz Online image_2021_03_03T09_42_40_141Z-700x315 Connect to Top-Converting Traffic for VPN Offers (Case Study) Blog

So, marketing campaign #1 dug into VPN visitors utilizing Popunder as a format and pulled its visitors utilizing CPA Goal Bidding and a characteristic. Listed below are the pre-populated settings initially plugged into the platform.

Provide Sort: VPN

Concentrating on Area: UK

Advert Format: Popunder (Touchdown web page)

OS: Desktop


Bsmart Biz Online V_Animated_Mobidea_banner_300x250 Connect to Top-Converting Traffic for VPN Offers (Case Study) Blog

Bid: CPA Concentrating on Bidding (with a $30 CPA aim)

Goal: Arts & Leisure associated web sites solely.

Pop-Underneath 101 ✏️

An finally efficient method to usher in click-throughs and a top-seller globally. These advertisements are extra delicate than their Pop-Up counterparts, whereby they solely come up when your viewers is completed with what they’re doing onsite, showing in a brand new tab. They keep prime of thoughts and herald your readership with a fast, simple to understand, and visually interesting show.

Don’t imagine us?

Listed below are 5 Causes why popunders are so effective.

On the finish of the two month interval, the outcomes began to pour in. Right here’s what got here again.

Marketing campaign #1 (Popunder) – Outcomes

Word: The under info is predicated on a collection of statistics that carry no guide optimization. Ie. CPA Goal Bidding was utilized from the beginning of the marketing campaign to the tip.

Marketing campaign Interval: November 1st to December 31st, 2020

Total Impressions: 2 434 168

Total Gross sales: 40

Conversion Charge: 0.0016%

Complete Spend: $771.09

Complete Value Per Conversion: $19.27 (35.77% cheaper than the preliminary $30 goal)

Complete Income Earned: $1200

Complete Revenue Generated: $428.91

Return on Funding (ROI): 55.62%

So, with the marketing campaign accomplished and dusted, you’re a 55%+ return on Funding, with a 35%+ save on Value Per Acquisition (from the unique $30), and all because of the automated CPA Focused Bidding Characteristic.

Now, at this level, you may need seen CPA Goal Bidding arising many times. That’s as a result of it’s actually superior!

Let’s digress ever so rapidly to unpack why we used the CPA Goal Bidding Characteristic in each of our Vacation Season campaigns.

Speak To Me About CPA Goal Bidding?!

CPA Goal Bidding is a brand new and thrilling Adcash platform characteristic that robotically optimizes your marketing campaign’s visitors and efficiency metrics with a purpose to maximize general conversions. What does that imply precisely in human language? Nicely…

  • As an advertiser, you’ll set your unique CPA (price per acquisition) goal for the marketing campaign you’re organising.
  • From there, the ultra-fast Goal Bidding characteristic will robotically safe a decrease price (CPA) to what you’re at present paying for visitors.
  • That is accomplished by way of a collection of machine studying algorithms which might be capable of determine the perfect bid for every impression by adjusting to visitors efficiency adjustments/fluctuations on the fly. This all occurs within the blink of a watch and takes out all of the guesswork.

The outcomes? You at all times get the utmost variety of conversions obtainable to your advert!

To seek out out extra about CPA Goal Bidding and a bunch of different new and improved options, try this handy guide, or else head over to the CPA Goal Bidding Support Page and become familiar with the internal workings of this cool new characteristic.

Shifting swiftly alongside to…

Marketing campaign #2: VPN, (Utilizing Interstitial Adverts & CPA Goal Bidding)

Bsmart Biz Online image_2021_03_03T09_42_48_593Z Connect to Top-Converting Traffic for VPN Offers (Case Study) Blog

Okay, we’ve shed a bit gentle on CPA Goal Bidding and why we’ll be utilizing it in each of our case research, however why Interstitial Adverts? Why will we like them and why do you have to care?

Provide Sort: VPN

Concentrating on Area: UK

Advert Format: Interstitial

OS: Desktop

Bid: CPA Goal Bidding, (with a $30 CPA aim)

Goal: Arts and Leisure Web sites (solely)


Interstitial Adverts 101 ✏️

Recognized for his or her extensive attain, and with a set delay in exit occasions as much as 5 seconds lengthy. This countdown window ensures your advertisements will at all times be seen by the end-users. Plus, the codecs comprise house for eye-catching visuals, displayed on bigger browser home windows, which can draw consideration in half the time.

Discover out why Interstitials are the ultimate cure for banner blindness and skyrocket your VPN visitors with prime advert codecs!

See additionally: Mobile Ad Formats and Mobile Ad Sizes: Essential Guide

Okay, so similar provide. Identical targets and similar bid level, however with a bit Interstitial Ingenuity thrown in for good measure. With the identical target market in place, let’s see what got here from the change-up in format.

Marketing campaign #2 (Interstitial) – Outcomes

Word: The under info is predicated on a collection of statistics that carry no guide optimization. Ie. CPA Goal Bidding was utilized from the beginning of the marketing campaign to the tip.

Marketing campaign Interval: November 1st to December 31st, 2020

Total Impressions: 391 736

Total Gross sales: 12

Conversion Charge: 0.46%

Complete Spend: $150. 73

Complete Value Per Conversion: $12. 56 (58.13% cheaper than the preliminary $30 goal)

Complete Income Earned: $360

Complete Revenue Generated: $209.27

Return on Funding (ROI): 138.83%

Okay! It might seem the tip target market was extra receptive to the provide that used Interstitial Adverts of their comms! With a 138%+ ROI and far a lot decrease supposed conversion price (from the unique $30), it will seem VPN campaigns with an Interstitial flare received the race (no less than this time).

All in all, BOTH campaigns have been a hit and… there are common guidelines you may apply in your personal VPN marketing campaign creation. 🌍

As with most features of internet advertising (and life generally, I suppose), testing and follow play a significant function to find the very best final result. When you’re after the final word marketing campaign candy spot, you’re going to need to preserve experimenting.

Preserve breaking and constructing and, if you discover what works… persist with it like glue and make it higher each time!

Common Ideas, Tips, and Issues To Keep away from

Setting Up The Proper CPA Goal ✔️

Establishing a correct price to your finish CPA Goal is a giant one. Don’t be too grasping on the goal, however on the similar time, don’t undercut your self both.

On the finish of the day, the CPA Goal will are likely to ship conversions at a cheaper price than your preliminary price.


As a result of the algorithm is SUPER highly effective and dealing across the clock to avoid wasting you cash and to extend your finish conversions.

So, belief it! It received’t allow you to down!

Set your bidding increased than you may need accomplished previously and, in case your focusing on is correct (and it finally ends up changing properly), you’ll get cheaper conversions, each time, with Adcash CPA Target Bidding!

Match Your Touchdown Web page with the Proper Provide 💣

So, this an essential one. While you’re placing collectively your touchdown web page you need to ensure you’re tailoring it to the appropriate visitors. Within the case of the above two comparisons, it was the Arts and Leisure sector.

However what may you be focusing on in your marketing campaign comms?

Discover your area of interest and communicate their language. Construct prime quality, attention-grabbing, and finally distinctive touchdown pages each time and your viewers is bound to observe, with the appropriate focusing on in fact). And When you’re searching for a couple of surefire tricks to take your landers to the following degree, then try the final word guide to touchdown Web page optimization proper right here and become familiar with all it’s essential to know to knock the competitors out of the park.

Set a Massive Sufficient Every day Finances 💸

For the reason that goal (and CPA) are excessive, a significant key to success can be to have a big sufficient day by day funds. When you purpose at spending 15$ day by day, your probabilities of getting correct publicity and quantity are nearly null.

You’ll must see your marketing campaign as an funding (of types). A spot the place, in alternate for sources spent, you’ll be getting again your preliminary stake PLUS an entire lot extra!

Ship your marketing campaign buy-in by way of to the CPA Goal motherboard and let the system do its magic! The algorithm will work flat out to seek out the VPN visitors with the best potential to transform.

As soon as this goal has been situated and touched on, you’ll must bid in accordance with your goal as soon as discovered.

Go for Website Class Concentrating on 🎯

Whereas the Adcash Person Curiosity Concentrating on characteristic is an efficient and dynamic resolution in different verticals, it’s not fairly the answer for VPN Visitors.

The factor about VPN is that it’s hands-down completely common in nature. It covers a variety of various niches, areas, and verticals and is relevant to nearly anybody. With this in thoughts, Person Curiosity Concentrating on is just a bit too imprecise for this specific income rodeo.

As a substitute, why not do some website class focusing on primarily based on obtainable VPN touchdown pages and companies supplied.

Blacklist Sure Zones and Whitelist Others 🚦

A sure-fire technique to monitor and regulate your stream of incoming and outgoing visitors is to proactively and continuously blacklist sure Zones (aka distinctive ad-placements), which haven’t transformed.

Nobody needs to spend time, power (and cash) on non-converting visitors sources, particularly if you happen to’re already placing down bids to the tune of $30 and counting (as with the case above).

That being stated, when you’ve run a couple of VPN Bids and after you have sufficient post-campaign knowledge at your disposal you’ll rapidly be capable to begin discovering and pinpointing the appropriate (and incorrect) Zones by way of their general conversion potential.

Create separate CPM-based campaigns per Zone with the intention of scaling up and maximizing your marketing campaign ROI and revenue level.

To do that, you’re going to need to work out your VPN Manufacturers’ prime goal nations/areas so that you at all times know the place and methods to goal your sources. Work out if there are matching nations in your visitors supply so to perceive and convert on the ensuing quantity and potential.

That being stated, the very same logic and steps apply to your ad-format choice.

Now and transferring ahead into the long run!

Onward! To VPN Victory!

So, with two extra profitable VPN campaigns despatched out the door and an entire lot extra prepared and ready to be transformed, the query is.

What are you doing to take your VPN On-line Promoting to the following degree? As we stated, we LOVE VPN provides, and, having been optimizing and refining our VPN campaigns, day and evening because the starting, we prefer to suppose we all know a factor or two about it.

So, attain out to Adcash proper here if you happen to need assistance, anytime, and so they’ll assist equip you with the abilities you want, from tailor-made ideas and attractive developments to optimization hacks and far-out options.

All the perfect to your VPN Victory, and see you on the opposite facet of superior!


Bsmart Biz Online semr Connect to Top-Converting Traffic for VPN Offers (Case Study) Blog

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