Adult Nutra with Push Notifications Like a Pro (Case Study)


This case examine is the second article in a two-part collection for Push.House.

Associated Content material: Push House Review

Learn on to find tips on how to dominate the Push market and tips on how to optimize your adverts for optimum revenue.

For those who haven’t but learn the primary article within the collection, which features a detailed assessment of the community, you are able to do that right here: Push House Review.

Marketing campaign #1 – Single Provide

Provide Sort: Grownup Nutra

Focusing on Area: TH

CPC: $0.002

Advert Format: Push

OS: Cell

Are you able to dominate the push market?

If sure, then comply with together with this case examine as we undergo the fundamentals of establishing and optimizing a marketing campaign in Push.Home.

If you’re new to Push.Home and don’t but know what it’s, examine our assessment here.

Push notification adverts are an inexpensive and high-converting advert format, that’s simple to arrange and can funnel inexperienced payments straight into your pocket – when you use them the suitable means.

So let’s take a look at the suitable means to make use of Push adverts to provide the finest returns!

Simply to present you some background, try these statistics for the next marketing campaign:

Marketing campaign Interval: March seventh to April third, 2021

Total Impressions: 325 925 047

Total Clicks: 456 295

Total Gross sales: 71

CTR: 0.14%

Whole Spend: $912.59

Whole Income Earned: $2059

Whole Revenue Generated: $1,146.41

Return on Funding (ROI): 125.62%

We acquired these numbers in a really brief time, with minimal effort.

For this marketing campaign, the chosen nation was Thailand, because it’s a GEO with tons of visitors and excessive payouts that all of us love a lot.

As for the creatives, we saved it easy and didn’t overthink it an excessive amount of.

Examples:

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Then, we selected an appropriate provide, that we all know converts like loopy for our audience.

Observe: Ask your AM on the affiliate or advert community for inventive options in case you don’t have any.

1. Optimization

For those who haven’t finished so already, now’s a great time to read our review of Push.House as a way to perceive all of the optimization steps.

For those who wanna give {that a} fast learn after which come again right here, you’ll have a greater grasp of what we’re doing.

The entire means of optimization wasn’t notably troublesome. I launched the marketing campaign with the minimal allowed CPC for this GEO, which is simply $0.002. We by no means modified the beginning bid as we had been glad with the standard of visitors.

2. Scheduling

The primary essential factor we did was to cease the marketing campaign when the decision heart is unavailable. This differs from one provide to a different and from one name heart to a different, however for this particular provide, it simply appeared like the most effective concept.

To do that, click on on “Edit Marketing campaign” and scroll down till you see the “Marketing campaign Schedule” part:

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You would possibly surprise why I selected this scheduling sample. Enable me to elucidate.

Observe that below the timetable it says “Present time by UTC +2”. Which means the scheduling in Push.Home schedules in line with the UTC +2 time zone. With a little bit of Googling yow will discover out that it’s a really completely different timezone from the one utilized in Thailand, which is GMT+7. This can be a 5 hour time distinction, and it’s essential hold that in thoughts or else this might value you some sudden bills.

CPC and Experiments with Site visitors Segments

In Push.Home, the visitors is segmented by subscription age, that means you could choose what section of visitors you wish to goal.

Right here’s how that works in Push.Home:

0-Three days: That is the costliest section. Right here yow will discover the freshest subscribers, who haven’t abused by an ungodly quantity of adverts. This provides this group the next probability of changing. The minimal CPC for this section is 250% of the traditional value to your GEO. In our case, the traditional minimal CPC for Thailand is $0.002, so $0.005 when you wanna goal the freshest customers.

4-7 days: This section is a bit older however remains to be converts nicely. The minimal CPC worth right here is double – or 200% – of the unique.

8-14 days: This part has subscribers who’re over every week previous – which remains to be significantly newer than most opponents’ databases. The minimal CPC worth right here is 175% of the unique.

15-30 days: That is the ultimate section by subscription age. Among the subscribers right here might have been right here for so long as a month. The CPC worth is 150% of the unique.

All: This section is taken into account to be the default and least expensive choice. Don’t be fooled! The visitors high quality right here is under no circumstances unhealthy and might convert extraordinarily nicely for the suitable provides. The proof is the massive ROI we acquired from our marketing campaign!

Blacklisting

One of many greatest challenges for associates is making a blacklist of websites whereas their marketing campaign remains to be operating.

You’ll discover that many websites will nonetheless offer you conversions that coated your bills. Due to this, we needed to look forward to greater than every week earlier than blacklisting the low-performing websites.

That is very simple to do with Push.Home. On the very backside of the “Edit Marketing campaign” web page within the “Viewers” part, you can find two columns that work collectively to create a blacklist.

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Set the Sort ID to Blacklist because it’s proven within the screenshot above.

Now you possibly can put all low-performing platforms into the Website ID checklist subsequent to it, comma-separated.

That is all it took for us to make $1k+ revenue, in somewhat lower than a month!

So be sure to give Push.Home a attempt to get that insane ROI by yourself campaigns.

Marketing campaign #2 – Smartlink

Provide Sort: Grownup Courting Smartlink

Focusing on Area: RU

CPC: 0.018/0.009

Advert Format: Basic Push

Commercial

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OS: Cell and Desktop

We tried Push.Home with Nutra, and now we wished to see how good it is going to be with relationship provides.

The relationship vertical is well-known for having excessive conversion charges. It’s because more often than not it requires little or no enter from the person. A primary web page sign-up might get you instantaneous fee if the provide is SOI (Single Choose-In).

For those who don’t know what Single Choose-In is, examine the affiliate marketing glossary.

What extra might you ask for?

So let’s see if we are able to entice all of the Russian singles to satisfy their vital others!

Marketing campaign Interval: March 21st to March 28th, 2021

Total Impressions: 18 340 740

Total Clicks: 14 856

Total Gross sales: 904

CTR: $0.08%

Whole Spend: $267.4

Whole Income Earned: $723.2

Whole Revenue Generated: $455.80

Return on Funding (ROI): 170.46%

For grownup relationship, the most effective observe is to focus on males. That’s why the inventive we selected resembles a chat head from a good looking feminine.

Every GEO has its preferences in terms of forms of girls. Simply Google what sort of porn every nation watches most to get an concept of this.

Some GEOs like girls of their 30s, some choose them youthful.

Some go for tanned ladies, others for snow whites. Do your analysis so you possibly can finest goal your GEO.

One other methodology is to make use of photos of ladies that match the kind of ladies within the GEO you wanna goal.

These are widespread practices for associates who run relationship provides.

Nevertheless, for this marketing campaign, we did one thing a bit completely different.

We used an image inside a grimy context and an enormous call-to-action textual content within the center.

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Focusing on Totally different Units

We found one thing very attention-grabbing throughout our work with this relationship provide.

Every marketing campaign in Push.Home has just one advert. This implies you could not have a couple of advert in the identical marketing campaign. So, when you wanna launch the identical advert with completely different focusing on, and a barely completely different inventive, you need to duplicate your marketing campaign and make modifications to the duplicated marketing campaign.

We wished to launch the identical advert for each cellular and desktop units, however we wished to barely change the inventive as a result of the push notification shows in another way on cellular and desktop.

When each campaigns had been created we seen that the CPC of the desktop visitors was 50% cheaper than the CPC of the cellular visitors!

This turned out to be somewhat gem, because it considerably helped unfold the funds.

Add to this that the payout for desktop customers is normally greater for relationship provides as a result of they don’t normally join as a lot as cellular customers.

We imagine that the Push.Home Group saved this in thoughts, in order that they made the prices decrease to ensure that their advertisers to have the ability to revenue much more!

Bear in mind although, when you goal ALL units in your marketing campaign you may be billed for the upper CPC, which shall be cellular when you goal each units without delay. To keep away from this all the time separate the units to pay much less!

CPC and bidding

For this marketing campaign, we didn’t change the preliminary bid, because it was fairly excessive already. We additionally selected to not goal any particular visitors segments. We ran the marketing campaign for every week – which is greater than sufficient time for one inventive in push visitors.

For those who see a setback in your CR (Conversion Charge) after a while, be sure to change the inventive, as they get spent over time, and folks don’t click on on them anymore.

Maintain your creatives recent and you’ll all the time get these candy conversions!

Optimization and Blacklists

With Courting provides, it’s quite a bit simpler to create a blacklist, as you possibly can see which platforms carry out poorly in a short time.

Lose the low-performing websites quick, because the payout for these is sort of small.

We had been in a position to create a fairly first rate blacklist after simply a few days, and managed to get a great ROI by the tip of the primary day!

That’s it!

Commercial

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